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Case Study: Moving from Theory to Practice: Digital Marketing Agency Learns to Break Bias

The Challenge A marketing agency based out of Washington specializes in using SEO, PPC, content strategy, social media, analytics, design, and development to create digital marketing campaigns that help companies grow their business. The agency came to Apothecarie looking to decrease the influence of bias in its daily decision-making processes. The agency’s executive leadership made …

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Case Study: Call Center Learns Team-Based Bias Mitigation Tactics to Improve Business Outcomes

The Challenge National sales conversion organization committed to providing best-in-class service paired with cutting-edge technology aspires to infuse team-level bias mitigation tactics to impact business processes, customer loyalty, and satisfaction. The Solution In May 2018, Apothecarie launched a comprehensive bias mitigation strategy at the team level, focused on mitigating unconscious biases by job function. Giving …

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Case Study: Examining Culture – Digital Marketing Company Breaks Bias in Interview Process

The Challenge Utah digital marketing company specializes in using SEO, PPC, content strategy, social media, analytics, design, and development to help companies grow their business wanted to examine corporate processes and maximize their ability to attract, evaluate, and hire the best possible individuals to fill open roles The competitive talent market and the increasing need …

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